Welcome back to YMX’s weekly Substack and newsletter. Functioning as the core of our community, we aim to deliver inspiring and resourceful content straight to your inbox. If you find the publication useful, consider sharing it with a friend :)
Also, you can find past instalments of this newsletter by clicking on the main title above - the link will take you to our Substack profile.
🌵 Attracted To Music
Every day, I found myself listening to tons of music, and if I focus on why, that’s not easily explained. Think about it: what is it that really pushes us to go back to the same tune, or to just spend hours with Spotify on?
We could go really deep into the technicality of it, but for now I’ll just leave an extract from Curtis Road, which in his book ‘Composing Electronic Music’ explains: “Aesthetic understanding engages mental agents that seek to differentiate between good and bad: beautiful versus ugly, original versus ordinary, engaging versus boring, etc. These are not rational judgements. It is obvious that aesthetic meaning is as much about feelings as it is about logical rationalizations. As Varese (1937) observed: Art is not born by reason. It is the buried treasure of the unconscious - an unconscious that has more comprehension than our lucid mind.”
“A fundamental example of aesthetic meaning is the mysterious process of human attraction. The aesthetic reactions of lust and disgust, love and hate, are basic to the human spirit and are clearly a survival mechanism. […] Yet why is something desirable, delicious, or beautiful? Why are we attracted to one thing and not another? It is not something that we can always articulate; we just know. Aesthetic perception is dominated by subliminal and unconscious forces.” Curtis Road
🌍 Share your artistic journey with the community!
Send us pics, audio bites or short videos from your experience navigating the music scene… we’ll pick the best submissions and share them with our community! Our goal is to inspire each other. (gabriel@weareymx.com)
😎 Upcoming gigs
We’ll be at the Finsbury on April 10th, curating an exquisite line-up that includes up-and-comer Molteno and others… free tickets via DICE.
🎙 Keen on trying your hands on a podcast or a radio show?
Our online radio platform AFX Radio is looking for podcast presenters and playlist curators! No experience required, just willingness to learn and explore the medium. If interested please contact: ymx4you@gmail.com.
📻 Radio Show Interviews
Every Saturday afternoon we are running our own radio show on Caffe’ Latino Radio, where we interview up-and-coming artists, host solo live sessions, or just chatting over a coffee. Our host Giack Bazz is keen to speak to you so get in touch! (hey@weareymx.com)
Industry News You Should Care About
🔥 AIM Connected 2022: Diversity, Going Carbon Neutral, Web3 and more - MusicAlly
The annual AIM conference took place in London this week (IRL this time).
💡 Spotify says artists will benefit from FC Barcelona sponsorship deal - MusicAlly
Yes, Spotify will *actually* sponsor FC Barcelona.
📚 ‘Major Labels Aren’t The Ones Pulling The Strings – Today, There’s A Lot More Responsibility On The Artist’s Shoulders.’ - MBW
Interesting interview to Talya Elitzer from Godmode.
🕹 Goodbye Genres, Hello TikTok (and Other Trends to Watch) - Performermag
Latest trends, TikTok vs Spotify?
Submit your music to us
A reminder that you can submit music to us here